Web Design

McKlein Women's Color Selection

The theme for the summer sales selections, color, was chosen to appeal to a female demographic. To enhance the appeal I used flowers, a traditionally feminine symbol, to convey elegance. McKlein’s products are meant to be seen as professional products, this professional design plus the elegance of the flowers created an image of a professional woman ready to become a great businesswoman. This design attracted a significant number of people to our brand and increased awareness of our inventory.

Role: Graphic Designer

Girls of Color Who Code

Girls of Color who code is an online program for girls wanting to get into STEM courses. The idea was to create a collaborative and supportive environment for girls who wanted to develop their talents. The idea behind the image and the color was to show the magic behind what these girls could become if they applied themselves to the course. Bright values contrasting against the black gives energy to the feeling of achievement and self-fulfillment. The program was well received and eventually more programs like it would begin to help girls find their calling in STEM programs.

Role: Graphic Designer

Colored Bag Series

McKlein Company continued its sales of colored bags by creating individual graphics for each color available. This graphic focused on the mint color and the challenge was to find an element that could give the design solidity. The painted texture on the back presents the products as the accessories of dedicated professionals and enhances the utility of the McKlein Bags.

Role: Graphic Designer

Leadership Pasadena

Leadership Pasadena’s objective was to promote their services and their brand to a modern audience. To present themselves as a contemporary and modern organization that works with veterans who are returning from abroad to find rehabilitation solutions and resources. The style of the poster is meant to invoke contemporary street art to inspire feelings of activism and to create a feeling of an issue that needs to be addressed for the people who need help.

Role: Graphic Designer